The City of Jackson, Mississippi, selected B&D in 2012 to develop a plan for a new downtown sports and entertainment venue. Serving as Mississippi’s capital, and despite possessing numerous civic assets, Jackson lacked a modern entertainment facility. We were tasked with completing a market and financial analysis, site evaluation, financing and funding analysis, and economic and fiscal impact study. We evaluated eight potential site locations throughout the downtown area. Through a detailed evaluation process, a preferred site was identified. We recommended that locating the arena adjacent to the Historic Farish Street redevelopment district could culminate in a vibrant entertainment district. We also identified and analyzed public and private sources of funding for the arena. The findings indicated that the most viable funding sources included restaurant and hotel taxes—known in the state as “tourism and economic development taxes”—and a state-level tourism rebate program. As a result, we recommended the development of a $115 million venue with a fixed seating capacity of 9,000 and a maximum capacity of 12,000. The facility is expected to host concerts, sporting events, family shows, and cultural events and attract 389,000 patrons each year.