Clemson had a piece of prime real estate located at one of the campus’s primary entry points, Douthit Hills. The university wanted to be sure any development there would serve the ‘highest and best use’ of the site and wanted a detailed plan for its use. B&D was retained for this work and provided a comprehensive analysis of the university’s bookstore, student housing, child care, commercial, retail, and hotel needs. We studied market demands, site capacities and layout, housing demand models, and retail and commercial space demands. We created budgets and project pro formas and multiple build-out scenarios, conducted peer reviews, competitive analyses to determine the project’s feasibility. Student housing and a bookstore turned out to be the two major desired uses for the site, and as a result of our further studies and evaluations of those concepts, we presented multiple comprehensive development scenarios for consideration. We were retained again in 2011 and in 2014 to update our market analysis findings, incorporating organizational, staffing, financial, and space planning models to support Clemson’s long-term future.