In 2001 Cumberland County Civic Center Authority was looking for a feasibility study for a proposed expansion and renovation of its facility in downtown Portland, Maine. Built in 1977, the multipurpose entertainment and sports arena is home to Portland’s minor league hockey franchise and is located near the Old Port entertainment district. When B&D was hired to do this study we used a market and financial analysis to identify improvements and additions to the building that would improve its competitiveness, protect the facility from losing events, and create new and modern revenue generators. We worked with their architects, Heery International, and the study combined primary and secondary research, and detailed operating projections. Based on our research, four renovation options were presented, each subject to a financial analysis. It was recommended that the client proceed with adding 2,000 seats, introduce premium seating, and do a comprehensive renovation. We were once again engaged in 2010 to do an economic analysis of potential renovations and the report findings led us to recommend a renovation to include premium spaces, hospitality areas, and improved concessions. Comprising 118,400 SF of renovations and a 37,800 SF addition, the $33 million project was completed in 2014.