ShoWare Center – WHL Seattle Thunderbirds

Kent, WA

Events Center Feasibility Study and Economic Impact Analysis

In 2006 B&D was engaged by the city of Kent, Washington to perform a market study, financial analysis, and economic benefits analysis for a new downtown events center that had the Seattle Thunderbirds hockey team as its assumed primary tenant. We completed demographics and economic indicator analyses, a comparable and competing facility analysis, and a series of interviews.  We then developed a financial model to evaluate the economic benefits of the project.  Our work revealed that the proposed facility was in high demand, and we projected it would generate nearly $6 million in revenues before debt service and profit sharing with the hockey team, and have a $20 million annual impact on the local economy.  After receiving approvals from the state and local governments, the new facility broke ground and the new 6,500-seat, $67 million ShoWare Center opened in 2009.


Professional Sports Teams Make It FeasiblePresented by Jason Thompson at the 2007 IEDC "If You Build It, Will They Come?" Conference.

In the News 

Events Center Could Be Lucrative for KentA proposed Kent Events Center would generate about $11 million a year in gross revenue, with roughly a quarter of that going to pay off the city's debt to build the facility, according to a feasibility study.