B&D was engaged by the University of Vermont in 2002 to study the retail capacity and potential of a proposed new on-campus student center. Student centers on most public campuses are funded and operated through a combination of student fees, revenue generation, and fundraising activity. The primary purpose of this study was to give the university a clear perspective of what revenues could be generated through retail-related units so the amounts needed from student fees and fundraising efforts could be more fully understood. We completed a market and financial analysis, including a review of existing retail on and off campus, a demographic analysis, a series of interviews with administrators and service providers, and a review of existing campus retail financial information. The analysis yielded a financial model and recommendations to the university to be considered for the subsequent phases of the proposed new on-campus student center project. The 186,000 SF, $61 million Dudley H. Davis Student Center opened in 2007. The facility is the first student union in the U.S. to receive LEED Gold certification.