In 2002 B&D was hired to work with the University of Maine to facilitate the development of a new student recreation center on its flagship Orono campus. The center was to serve as a hub of campus activity and be a recruiting and retention tool. Our work included: a market analysis of peer institutions; student focus groups and surveys; an off-campus health club analysis; a demand-based program of activities; and a program reconciling demand with current supply of space. Our study uncovered a strong demand for a recreation center that would address both self-directed and instructional classes, and intramural programs. In 2003 the university approved $25 million for an 85,000 SF facility. We then assumed a program management role in the design process, monitored the schedule, coordinated cost estimate reviews, tracked commitments, and ensured the design met the intent. In 2007 the 87,000 SF Student Recreation and Fitness Center was completed. It went on to win a NIRSA “Outstanding Sports Facility” award; a “Facility of Merit” award from Athletic Business magazine; an “Honor Award for Design Excellence” from the Boston Society of Architects; and an AIA New England award. The building is also LEED Silver certified by the U.S. Green Building Council.