California State University, Long Beach recognized that it was one of very few CSU schools without a dedicated recreation center and in 2004 it retained B&D’s services to conduct a detailed analysis of the students’ recreation needs. Our scope of work included a market analysis of peer institutions, focus groups, an off-campus health club analysis, surveys to assess demand, an activities program to meet those demands, and a test of student support for both the facility and the fee needed to fund it. In February 2007, with 75% support, the students overwhelmingly passed a referendum in favor of the new Student Recreation and Wellness Center. The 126,500 SF, $61 million facility opened in August 2010 with a weight and fitness area, basketball courts, multi-purpose rooms, racquetball courts, an indoor jogging track, a student lounge, offices, and a juice bar. The following year, the project received an Innovative Architecture & Design Award from Recreation Management magazine and achieved LEED Gold certification by the U.S. Green Building Council.