In 2006 B&D was selected by Marshall University to conduct a market analysis and provide comprehensive program management services for a new student recreation center. During the planning phase, we conducted a series of market analyses to determine demand for and feasibility of the project. This included: a demographic analysis; an analysis of competitive facilities; a demand analysis; an off-campus recreational opportunity analysis; and financial modeling. From that information, we put together a program of architectural requirements. During implementation, we managed the design phase, the preconstruction budget, change orders and punch lists, and the specification/delivery/installation of sports- and wellness-related FF&E. The 119,209 SF Marshal Recreation Center opened in 2009 at a cost of $25 million. It features an indoor pool, a climbing wall, a three-lane jogging track, racquetball courts, group exercise studios, a juice bar, a pro shop, an outdoor deck area, and a four-court gymnasium.