Marshall University

Huntington, WV

Student Recreation Center Market Analysis and Program Management

In 2006 B&D was selected by Marshall University to conduct a market analysis and provide comprehensive program management services for a new student recreation center.  During the planning phase, we conducted a series of market analyses to determine demand for and feasibility of the project.  This included: a demographic analysis; an analysis of competitive facilities; a demand analysis; an off-campus recreational opportunity analysis; and financial modeling.  From that information, we put together a program of architectural requirements.  During implementation, we managed the design phase, the preconstruction budget, change orders and punch lists, and the specification/delivery/installation of sports- and wellness-related FF&E.  The 119,209 SF Marshal Recreation Center opened in 2009 at a cost of $25 million.  It features an indoor pool, a climbing wall, a three-lane jogging track, racquetball courts, group exercise studios, a juice bar, a pro shop, an outdoor deck area, and a four-court gymnasium.

Presentations 

The Current and Future Impact of P3 Deals on Campus and Community Recreation CentersPresented by Peter Isaac and Ann Drummie at the 2015 Athletic Business Conference & Expo

To P3, or Not to P3, Understanding the QuestionPresented by Peter Isaac and Sam Jung at the 2012 Academic Impressions Conference.

One Size Does Not Fit All: Right Sizing Recreation Facilities for Schools Under 10,000Presented by Kim Martin and Julie Skolnicki at the 2009 NIRSA Conference.

Maximize the Value of the Real Estate Assets of Higher Education InstitutionsPresented by Jeff Turner at the 2008 IPEDS Conference.

Essentials of Partnering: Process, Process, ProcessPresented by Jeff Turner at the 2007 NACUBO Conference: Public-Private Partnerships for Facilities.

Maximize the Value of the Real Estate Assets of Higher Education InstitutionsPresented by Jeff Turner and Robert Dickey at the 2007 IPEDS Conference.

Publications 

Facilities Funding Thaws

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In the News 

Architectural Showcase — Marshall University: Recreation Center

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The Games Students PlayEvery now and then, Erik Kocher catches himself daydreaming about what his ultimate next-gen student recreation facility might look like.

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