In early 2000, California State University, Northridge, understood the importance of its Student Union as a quality-of-life facility and the role it played in the future development of the campus community, so when it came time to renovate the Union’s Pub the university reached out to B&D to review the existing plans. We reviewed the drawings and site plan, did a market analysis, put out a student survey, held focus groups, made a financial model, and assisted with planning the referendum. Given the history of unsuccessful fee referenda on campus, we recommended the school bypass the Pub renovation and replace it with an option that would better meet the campus needs. Our recommendation was for a Main Street to be developed through the u nion, with a food court, computer labs, a study, a theater, and social rooms. And all this for a minimal fee of $35 per semester. The referendum for this proposal passed, and in 2006 the 28,000 SF, $15.2 million Sol Center Student Union renovation was completed.