California State University, Northridge

Northridge, CA

Student Union Feasibility Study and Referendum Support

In early 2000, California State University, Northridge, understood the importance of its Student Union as a quality-of-life facility and the role it played in the future development of the campus community, so when it came time to renovate the Union’s Pub the university reached out to B&D to review the existing plans.  We reviewed the drawings and site plan, did a market analysis, put out a student survey, held focus groups, made a financial model, and assisted with planning the referendum.  Given the history of unsuccessful fee referenda on campus, we recommended the school bypass the Pub renovation and replace it with an option that would better meet the campus needs.  Our recommendation was for a Main Street to be developed through the u nion, with a food court, computer labs, a study, a theater, and social rooms.  And all this for a minimal fee of $35 per semester. The referendum for this proposal passed, and in 2006 the 28,000 SF, $15.2 million Sol Center Student Union renovation was completed.


A Stroll Down Main Street: A Review of the University Student Union Project at California State University, NorthridgePresented by Jeff Turner, Hakim Chambers, Debra Hammond, and Don Caskey at the 2002 ACUI Conference.

Basking in the CSUN: Building a Vibrant Main Street at Cal State, NorthridgePresented by Jeff Turner, Hakim Chambers, and Debra Hammond at the 2001 ACUI Conference


Securing Funding for Your Project


Planning, Preparation Lead to Successful Student Fee Referendums